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Mary Donné

Meet your new unicorn ... 🦄

I’m Mary Donné (rhymes with 'Beyoncé') or just 'Mary Dee', and I'm a Marketer and Social Media Specialist based in Yorkshire, England. 

I am 'that Facebook woman' - so-called because I have generated 💰💰💰 using powerful Meta ads - and this is my online portfolio.

You can see some of my work, testimonials, landing pages, and marketing collateral I've created. I hope you like what you see and please don't hesitate to shout if you have any questions. 


Some of  My Work

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Client: Life Coach for Millennial Women

Goal: Sell high-ticket coaching service

Client wished to sell high-ticket coaching packages at £995. We began by using targeted and intensive Facebook Page and Instagram feed management. This built brand awareness and massively increased engagement with client's product by over 200% over a 3 week period. We capitalised on page engagement using a strategic Facebook Ad campaign to successfully make sales conversions.

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Client: Care Home Franchise

Goal: Recruiting long term dedicated staff

Used a Facebook ads campaign. Client was very focussed on local responses only due to the nature of the work. Building custom audiences from existing FB page data, and data from similar previous campaigns, then super-precise retargeting.


Client: Hearing Aid Provider

Goal: Brand Awareness and Sales

Client was brand new to FB ads so this was a top to bottom, full 4 month campaign starting with pin-point audience persona research. We used videos in initial cold ads to create and segment custom audiences, and then ran 3 different ad sets to different audience personas on retarget. We also experimented with putting an extra step (phone call) in just before conversion.


Client: Tanning/Sun-bed Salon

Goal: Foot Traffic, Awareness, and Sales

Client was a new business opening up after Covid19 lockdown. As they were a bricks and mortar business, we focussed exclusively on the local area. We started with a split tested cold ads using both video, slideshows, and statics. Initial testing gave us approx 3% CTR on a reach of 310K people. We then went for an intensive multi-layered retargeting campaign based on video view lengths, and incorporating special offers with separate Instagram ads and Messenger follow ups.


E-commerce Health & Beauty Wholesaler

Goal: Sales and Maximum ROAS

Client had been running multiple ads but not seeing the desired ROI. First, we consolidated the number of ads making the campaign more efficient, and switched to dynamic ads to appeal to as broad an audience as possible. We used FB’s own CBO so the best performing ad set gained the most budget. This by increased ACV by a third.

Organic Social Media 

It is difficult to run an effective ads campaign without good organic socials. Your organics can also act as a complementary feeder to your sales site, and we can make use of e.g. Chatbots, dynamic posts etc. Most businesses want growth and while I can do this, it's worth knowing that in 2024 the most 'beautiful' feeds aren't always the ones that get the best engagement!  Below are two IG accounts which I've grown while running the brand's advertising.  Click to see the native accounts. 

Word on The Street

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"Mary was a very effective marketer for our business."

Sam Ramsay, Manager, The Curly Hair Project 


"Mary was a pleasure to work with."

Steph Wall, Founder, Kali Collective

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"Mary is very professional and knows her craft."

Peter Falconer, Sound Artist 

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"Excellent and spot on!"

Some bits I've produced

Here are some examples of collateral I have produced. 

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